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The impact of gray marketing and parallel importing on brand equity and brand value

Kitchen, Philip J; Eagle, Lynne; Rose, L. C.; Moyle, B. J.

Authors

Philip J Kitchen

Lynne Eagle

L. C. Rose

B. J. Moyle



Working Paper Type Discussion Paper
Publication Date Jan 1, 2000
Peer Reviewed Peer Reviewed
Keywords gray marketing, parallel importing, brand equity, brand value
Public URL https://uwe-repository.worktribe.com/output/1095502
Publisher URL http://www.massey.ac.nz/



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