Philip J Kitchen
The impact of gray marketing and parallel importing on brand equity and brand value
Kitchen, Philip J; Eagle, Lynne; Rose, L. C.; Moyle, B. J.
Authors
Lynne Eagle
L. C. Rose
B. J. Moyle
Citation
Kitchen, P. J., Eagle, L., Rose, L. C., & Moyle, B. J. (2000). The impact of gray marketing and parallel importing on brand equity and brand value
| Report Type | Discussion Paper |
|---|---|
| Publication Date | Jan 1, 2000 |
| Peer Reviewed | Peer Reviewed |
| Keywords | gray marketing, parallel importing, brand equity, brand value |
| Publisher URL | http://www.massey.ac.nz/ |