The impact of gray marketing and parallel importing on brand equity and brand value

Kitchen, Philip J; Eagle, Lynne; Rose, L. C.; Moyle, B. J.

Philip J Kitchen

Lynne Eagle

L. C. Rose

B. J. Moyle

Working Paper Type	Discussion Paper
Publication Date	Jan 1, 2000
Peer Reviewed	Peer Reviewed
Keywords	gray marketing, parallel importing, brand equity, brand value
Public URL	https://uwe-repository.worktribe.com/output/1095502
Publisher URL	http://www.massey.ac.nz/