Servitization as a driver for organizational change
(2014)
Journal Article
Vendrell-Herrero, F., Parry, G., Bustinza, O., & O'Regan, N. (2014). Servitization as a driver for organizational change. Strategic Change, 23(5-6), 279-285. https://doi.org/10.1002/jsc.1976
Servitization is the move towards selling traditional product to selling a wide range of product-service bundle combinations. This movement contributes to firm sustainability and profitability and hence the competitiveness of nations. Key points:... Read More about Servitization as a driver for organizational change.