Servitization as a driver for organizational change

Vendrell-Herrero, Ferran; Parry, Glenn; Bustinza, Oscar; O'Regan, Nicholas

doi:10.1002/jsc.1976

Authors

Ferran Vendrell-Herrero

Glenn Parry Glenn.Parry@uwe.ac.uk
Associate Lecturer - BAM

Oscar Bustinza

Nicholas O'Regan

Abstract

Servitization is the move towards selling traditional product to selling a wide range of product-service bundle combinations. This movement contributes to firm sustainability and profitability and hence the competitiveness of nations.

Key points:
1. Servitization directly effects firm performance and territorial competitiveness. The special issue includes articles at both levels of analysis.
2. The effect of servitization is industry specific and hence insights from a wide range of industries are included here; among them engine production, construction, the music industry and cloud computing
3. The reduction of cost and the maximization of revenues are the main drivers of servitization. Contributions provide useful methodological insights into implementation of new service business models.

Citation

Vendrell-Herrero, F., Parry, G., Bustinza, O., & O'Regan, N. (2014). Servitization as a driver for organizational change. Strategic Change, 23(5-6), 279-285. https://doi.org/10.1002/jsc.1976

Journal Article Type	Article
Publication Date	Aug 1, 2014
Journal	Strategic Change: Briefings in Entrepreneurial Finance
Print ISSN	1099-1697
Publisher	Wiley
Peer Reviewed	Peer Reviewed
Volume	23
Issue	5-6
Pages	279-285
DOI	https://doi.org/10.1002/jsc.1976
Keywords	servitization, organisational change, value, business model
Publisher URL	http://dx.doi.org/10.1002/jsc.1976
Related Public URLs	http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1099-1697
Additional Information	Additional Information : First published online 19 August 2014 This is the accepted version of the following article: Vendrell-Herrero, F., Parry, G., Bustinza, O. and O'Regan, N. (2014) Servitization as a driver for organizational change. Strategic Change: Briefings in Entrepreneurial Finance, 23 (5-6). pp. 279-285. ISSN 1099-1697, which has been published in final form at http://dx.doi.org/10.1002/jsc.1976.