Servitization as a driver for organizational change
Vendrell-Herrero, Ferran; Parry, Glenn; Bustinza, Oscar; O'Regan, Nicholas
Glenn Parry Glenn.Parry@uwe.ac.uk
Associate Lecturer - BAM
Servitization is the move towards selling traditional product to selling a wide range of product-service bundle combinations. This movement contributes to firm sustainability and profitability and hence the competitiveness of nations.
1. Servitization directly effects firm performance and territorial competitiveness. The special issue includes articles at both levels of analysis.
2. The effect of servitization is industry specific and hence insights from a wide range of industries are included here; among them engine production, construction, the music industry and cloud computing
3. The reduction of cost and the maximization of revenues are the main drivers of servitization. Contributions provide useful methodological insights into implementation of new service business models.
Vendrell-Herrero, F., Parry, G., Bustinza, O., & O'Regan, N. (2014). Servitization as a driver for organizational change. Strategic Change, 23(5-6), 279-285. https://doi.org/10.1002/jsc.1976
|Journal Article Type||Article|
|Publication Date||Aug 1, 2014|
|Journal||Strategic Change: Briefings in Entrepreneurial Finance|
|Peer Reviewed||Peer Reviewed|
|Keywords||servitization, organisational change, value, business model|
|Related Public URLs||http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1099-1697|
|Additional Information||Additional Information : First published online 19 August 2014 This is the accepted version of the following article: Vendrell-Herrero, F., Parry, G., Bustinza, O. and O'Regan, N. (2014) Servitization as a driver for organizational change. Strategic Change: Briefings in Entrepreneurial Finance, 23 (5-6). pp. 279-285. ISSN 1099-1697, which has been published in final form at http://dx.doi.org/10.1002/jsc.1976.|
Servitization as a Driver Servitization Special Issue.pdf
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