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Servitization as a driver for organizational change

Vendrell-Herrero, Ferran; Parry, Glenn; Bustinza, Oscar; O'Regan, Nicholas

Authors

Ferran Vendrell-Herrero ferran.vendrell-herrero@uwe.ac.uk

Glenn Parry Glenn.Parry@uwe.ac.uk
Academic Associate Lecturer - BAM

Oscar Bustinza



Abstract

Servitization is the move towards selling traditional product to selling a wide range of product-service bundle combinations. This movement contributes to firm sustainability and profitability and hence the competitiveness of nations.

Key points:
1. Servitization directly effects firm performance and territorial competitiveness. The special issue includes articles at both levels of analysis.
2. The effect of servitization is industry specific and hence insights from a wide range of industries are included here; among them engine production, construction, the music industry and cloud computing
3. The reduction of cost and the maximization of revenues are the main drivers of servitization. Contributions provide useful methodological insights into implementation of new service business models.

Journal Article Type Article
Publication Date Aug 1, 2014
Journal Strategic Change: Briefings in Entrepreneurial Finance
Print ISSN 1099-1697
Publisher Wiley
Peer Reviewed Peer Reviewed
Volume 23
Issue 5-6
Pages 279-285
APA6 Citation Vendrell-Herrero, F., Parry, G., Bustinza, O., & O'Regan, N. (2014). Servitization as a driver for organizational change. Strategic Change, 23(5-6), 279-285. https://doi.org/10.1002/jsc.1976
DOI https://doi.org/10.1002/jsc.1976
Keywords servitization, organisational change, value, business model
Publisher URL http://dx.doi.org/10.1002/jsc.1976
Related Public URLs http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1099-1697
Additional Information Additional Information : First published online 19 August 2014 This is the accepted version of the following article: Vendrell-Herrero, F., Parry, G., Bustinza, O. and O'Regan, N. (2014) Servitization as a driver for organizational change. Strategic Change: Briefings in Entrepreneurial Finance, 23 (5-6). pp. 279-285. ISSN 1099-1697, which has been published in final form at http://dx.doi.org/10.1002/jsc.1976.

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