@article { , title = {Servitization as a driver for organizational change}, abstract = {Servitization is the move towards selling traditional product to selling a wide range of product-service bundle combinations. This movement contributes to firm sustainability and profitability and hence the competitiveness of nations. Key points: 1. Servitization directly effects firm performance and territorial competitiveness. The special issue includes articles at both levels of analysis. 2. The effect of servitization is industry specific and hence insights from a wide range of industries are included here; among them engine production, construction, the music industry and cloud computing 3. The reduction of cost and the maximization of revenues are the main drivers of servitization. Contributions provide useful methodological insights into implementation of new service business models.}, doi = {10.1002/jsc.1976}, issn = {1099-1697}, issue = {5-6}, journal = {Strategic Change: Briefings in Entrepreneurial Finance}, pages = {279-285}, publicationstatus = {Published}, publisher = {Wiley}, url = {https://uwe-repository.worktribe.com/output/814209}, volume = {23}, keyword = {Innovation, Operations Management and Supply, servitization, organisational change, value, business model}, year = {2014}, author = {Vendrell-Herrero, Ferran and Parry, Glenn and Bustinza, Oscar and O'Regan, Nicholas} }