Servitization and advanced business services as levers for competitiveness
(2017)
Journal Article
Kamp, B., & Parry, G. (2017). Servitization and advanced business services as levers for competitiveness. Industrial Marketing Management, 60, 11-16
In the servitization section of IMM’s special issue Vol 60/2017, we examine the current state of the domain of servitization and provide insight into emerging trends.