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Servitization and advanced business services as levers for competitiveness (2017)
Journal Article
Kamp, B., & Parry, G. (2017). Servitization and advanced business services as levers for competitiveness. Industrial Marketing Management, 60, 11-16

In the servitization section of IMM’s special issue Vol 60/2017, we examine the current state of the domain of servitization and provide insight into emerging trends.

Servitization and deservitization: Overview, concepts, and definitions (2017)
Journal Article
Kowalkowski, C., Gebauer, H., Kamp, B., & Parry, G. (2017). Servitization and deservitization: Overview, concepts, and definitions. Industrial Marketing Management, 60, 4-10. https://doi.org/10.1016/j.indmarman.2016.12.007

© 2016 Elsevier Inc. The topic of servitization has generated a considerable body of research and many conferences, as well as industry engagement. Yet, despite the extensive literature associated with this now-mature discipline, there is no broad-ba... Read More about Servitization and deservitization: Overview, concepts, and definitions.

Digital dark matter within product service systems (2017)
Journal Article
Vendrell-Herrero, F., Myrthianos, V., Parry, G., & Bustinza, O. F. (2017). Digital dark matter within product service systems. Competitiveness Review: An International Business Journal incorporating Journal of Global Competitiveness, 27(1), 62-79. https://doi.org/10.1108/CR-11-2014-0037

© 2017, © Emerald Publishing Limited. Purpose: The unobserved benefits of digital technologies are described as digital dark matter. Product service systems (PSSs) are bundles of products and services that deliver value in use, which is unobserved bu... Read More about Digital dark matter within product service systems.

Assessing the impact of digitisation on the local transport network in London (2016)
Presentation / Conference
Carruthers, J., Parry, G., & Wood, Z. (2016, June). Assessing the impact of digitisation on the local transport network in London. Paper presented at 2nd Service Systems Forum on Service Research in the Personal Data Economy (SSFV2016), Venice, Italy

This presentation outlines the findings of a project that aimed at identifying and analyzing the key variables that would allow the impact of digital innovations on the London transportation network to be measured. Uber was the focus of the project d... Read More about Assessing the impact of digitisation on the local transport network in London.

A case study in estimating avionics availability from field reliability data (2016)
Journal Article
Settanni, E., Newnes, L. B., Thenent, N. E., Bumblauskas, D., Parry, G., & Goh, Y. M. (2016). A case study in estimating avionics availability from field reliability data. Quality and Reliability Engineering International, 32(4), 1553-1580. https://doi.org/10.1002/qre.1854

Copyright © 2015 John Wiley & Sons, Ltd. Under incentivized contractual mechanisms such as availability-based contracts, the support service provider and its customer must share a common understanding of equipment reliability baselines. Emphasis is... Read More about A case study in estimating avionics availability from field reliability data.

The uber disruption: Assessing the impact of digitisation on local transport (2016)
Presentation / Conference
Carruthers, J., Parry, G., & Wood, Z. (2016, March). The uber disruption: Assessing the impact of digitisation on local transport. Presented at Research Summit: What drives Europe's digital economy?, Greenwich University

This Research Summit brings together leading researchers, policy professionals and businesses with an interest in cutting-edge evidence, big data methods, entrepreneurship, innovation and economic growth. It is organised by Readie, Europe’s Research... Read More about The uber disruption: Assessing the impact of digitisation on local transport.

Knowledge Acquisition in Information System Development: A Case Study of System Developers in an International Bank (2016)
Journal Article
White, G. R., Parry, G. C., & Puckering, A. (2016). Knowledge Acquisition in Information System Development: A Case Study of System Developers in an International Bank. Strategic Change, 25(1), 81-95. https://doi.org/10.1002/jsc.2048

© 2016 John Wiley & Sons, Ltd. System developers quickly acquire knowledge of the benefits and limitations of system development approaches and this knowledge enables them to adopt or adapt methodologies according to the scope and scale of projects... Read More about Knowledge Acquisition in Information System Development: A Case Study of System Developers in an International Bank.

Recovering revenue through customerization and service channel linking (2015)
Journal Article
Sanchez, B. O., Parry, G., Vendrell-Herrero, F., & Myrthianos, V. (2015). Recovering revenue through customerization and service channel linking. https://doi.org/10.6036/MN7570

This article aims to contribute to understanding on how to recover value chain and firm revenues through innovative service channel linking and value co-creation. The work examines how creative industry firms integrate customers as they add digital s... Read More about Recovering revenue through customerization and service channel linking.

The epistemological foundations of music piracy in the digital marketplace (2015)
Journal Article
Kepple-Palmer, M., Carruthers, J., Davies, C., Parry, G., & Keppel-Palmer, M. (2015). The epistemological foundations of music piracy in the digital marketplace. Foresight and STI Governance, 9(4), 42-53. https://doi.org/10.17323/1995-459X.2015.4.42.53

This paper examines the fundamental epistemological gap between the consumers and producers of digitally based products. Using the music industry and the significance of digital products in this arena as a case study of evolving relationships between... Read More about The epistemological foundations of music piracy in the digital marketplace.

Value and servitization; Creating complex deployed responsive services (2014)
Journal Article
Parry, G., & Tasker, P. (2014). Value and servitization; Creating complex deployed responsive services. Strategic Change, 23(5-6), 303-315. https://doi.org/10.1002/jsc.1978

This paper presents a value framework which captures how manufacturing engineering firms are transforming from product to complex service provision where the service is delivered within the customer’s dynamic environment and their ability to capture... Read More about Value and servitization; Creating complex deployed responsive services.

Cutting cost in service systems: Are you running with scissors? (2014)
Journal Article
Thenent, N., Settanni, E., Parry, G., Goh, Y. M., & Newnes, L. (2014). Cutting cost in service systems: Are you running with scissors?. Strategic Change, 23(5-6), 341-357. https://doi.org/10.1002/jsc.1981

A rigorous link between the domains of cost estimation, systems theory and accident investigation reveals fundamental epistemological limitations of commonly employed cost models when dealing with the characteristics of systems, particularly service... Read More about Cutting cost in service systems: Are you running with scissors?.

Servitization as a driver for organizational change (2014)
Journal Article
Vendrell-Herrero, F., Parry, G., Bustinza, O., & O'Regan, N. (2014). Servitization as a driver for organizational change. Strategic Change, 23(5-6), 279-285. https://doi.org/10.1002/jsc.1976

Servitization is the move towards selling traditional product to selling a wide range of product-service bundle combinations. This movement contributes to firm sustainability and profitability and hence the competitiveness of nations. Key points:... Read More about Servitization as a driver for organizational change.

Servitization - Complex engineering service availability: Is a paradigm shift in the business model and service enterprise required? (2013)
Journal Article
Barnett, N. J., Parry, G., Saad, M., Newnes, L., & Goh, Y. M. (2013). Servitization - Complex engineering service availability: Is a paradigm shift in the business model and service enterprise required?. Strategic Change, 22(3-4), 145-156. https://doi.org/10.1002/jsc.1929

Servitization is the move by firms to gain value from service associated with their products, which requires a strategic rather than incremental change in the provider firm.

Enterprise imaging: Representing complex multi-organizational service enterprises (2013)
Journal Article
Mills, J., Purchase, V. C., & Parry, G. (2013). Enterprise imaging: Representing complex multi-organizational service enterprises. International Journal of Operations and Production Management, 33(2), 159-180. https://doi.org/10.1108/01443571311295617

Purpose: The purpose of this paper is to present a visualization method developed as a result of an observed need to capture the organizational arrangements of a complex engineering service enterprise. The focal case study is between a public sector... Read More about Enterprise imaging: Representing complex multi-organizational service enterprises.

Automotive enterprise transformation: Build to order as a sustainable and innovative strategy for the automotive industry? (2013)
Journal Article
Parry, G., & Roehrich, J. (2013). Automotive enterprise transformation: Build to order as a sustainable and innovative strategy for the automotive industry?. Journal of Enterprise Transformation, 3(1), 33-52. https://doi.org/10.1080/19488289.2013.784223

© IIE, INCOSE. The global financial crisis has significantly impacted the automotive industry. The crisis has reduced the supply of credit to industry, exposed process inefficiencies, and reduced credit to consumers, which has reduced sales. Firms ar... Read More about Automotive enterprise transformation: Build to order as a sustainable and innovative strategy for the automotive industry?.

Understanding complex service systems through different lenses: An overview (2012)
Journal Article
Briscoe, G., Keränen, K., & Parry, G. (2012). Understanding complex service systems through different lenses: An overview. European Management Journal, 30(5), 418-426. https://doi.org/10.1016/j.emj.2012.06.004

The 2011 Grand Challenge in Service conference aimed to explore, analyse and evaluate complex service systems. A case scenario, improving the perception of safety in the London Borough of Sutton, provided a common context to link participant contribu... Read More about Understanding complex service systems through different lenses: An overview.

Servitisation and value co-production in the UK music industry (2012)
Presentation / Conference
Parry, G., Bustinza, O., & Vendrell-Herrero, F. (2012, July). Servitisation and value co-production in the UK music industry. Paper presented at 18th International Annual EurOMA Conference, Cambridge, UK

Purpose: To explore the impact of servitization on the music industry and seek lessons for other servitizing firms. Theoretical Background: Servitization describes the move by manufacturers to generate revenue through provision of service associa... Read More about Servitisation and value co-production in the UK music industry.

Transitioning from a goods-dominant to a service-dominant logic: Visualising the value proposition of Rolls-Royce (2012)
Journal Article
Ng, I., Parry, G., Smith, L., Maull, R., & Briscoe, G. (2012). Transitioning from a goods-dominant to a service-dominant logic: Visualising the value proposition of Rolls-Royce. Journal of Service Management, 23(3), 416-439. https://doi.org/10.1108/09564231211248480

Purpose: The purpose of this paper is to present a visualisation of the firm's offering from a service-dominant logic (S-DLogic) perspective. The case of Rolls-Royce is presented as an avenue through which to explore an alternative view of the firm's... Read More about Transitioning from a goods-dominant to a service-dominant logic: Visualising the value proposition of Rolls-Royce.

Going with the flow: A systems approach to how an academic health science centre creates value through collaboration (2012)
Journal Article
Ng, I., Parry, G., Davies, S., & Lim, W. M. (2012). Going with the flow: A systems approach to how an academic health science centre creates value through collaboration. Executive Briefing,

This briefing looks at the case of Cambridge University Health Partners, the management organisation of the Cambridge Academic Health Science Centre (AHSC). An AHSC is a partnership between one or more universities and healthcare providers focusing o... Read More about Going with the flow: A systems approach to how an academic health science centre creates value through collaboration.

Servitisation and value co-production in the UK music industry: An empirical study of Consumer Attitudes (2012)
Journal Article
Parry, G., Bustinza, O. F., & Vendrell-Herrero, F. (2012). Servitisation and value co-production in the UK music industry: An empirical study of Consumer Attitudes. International Journal of Production Economics, 135(1), 320-332. https://doi.org/10.1016/j.ijpe.2011.08.006

Since the rise of music on the internet the record industry has reported falling total sales revenues. This has occurred at a time when technology has radically increased choice, availability and the opportunity for the consumer to purchase music. To... Read More about Servitisation and value co-production in the UK music industry: An empirical study of Consumer Attitudes.