Understanding the self-image incongruency of British non-cyclists: implications for social marketing
(2011)
Presentation / Conference
Leonard, S., Spotswood, F., & Tapp, A. (2011, April). Understanding the self-image incongruency of British non-cyclists: implications for social marketing. Paper presented at The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland
All Outputs (5)
Brand co-creation for effective social marketing: the "lose the fags" case study (2011)
Presentation / Conference
Spotswood, F., & Tapp, A. (2011, April). Brand co-creation for effective social marketing: the "lose the fags" case study. Paper presented at The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland
An empirical description of cycling hot prospects: implications for social marketers tackling travel mode shift (2011)
Presentation / Conference
Spotswood, F., & Tapp, A. (2011, April). An empirical description of cycling hot prospects: implications for social marketers tackling travel mode shift. Paper presented at The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland
A case study of a social marketing brand: The image of cycling in the UK (2011)
Presentation / Conference
Tapp, A., Leonard, S., Collins, K., Spotswood, F., Warren, S., & Rhodes, C. (2011, April). A case study of a social marketing brand: The image of cycling in the UK. Paper presented at The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland
From transparency to invisibility: the implications of different behaviour change mechanisms for social marketers (2011)
Presentation / Conference
Tapp, A., & Spotswood, F. (2011, April). From transparency to invisibility: the implications of different behaviour change mechanisms for social marketers. Paper presented at The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland