All Outputs (4)

Practising what we preach: An examination of academic-practitioner relationships (2003)
Presentation / Conference
Tapp, A. (2003, September). Practising what we preach: An examination of academic-practitioner relationships. Paper presented at Relationship Marketing Colloquium, University of Gloucestershire

The use of direct marketing in higher education (2003)
Presentation / Conference
Tapp, A., Hicks, K., & Stone, M. (2003, September). The use of direct marketing in higher education. Paper presented at Higher Education Marketers Conference, Cardiff, UK

Crossing the academic - practice chasm: a blueprint for applied academics (2003)
Presentation / Conference
Tapp, A. (2003, July). Crossing the academic - practice chasm: a blueprint for applied academics. Paper presented at Academy of Marketing Conference, Aston, UK

Blowing bubbles forever - Or just till next season? The West Ham syndrome revisited (2003)
Presentation / Conference
Tapp, A. (2003, July). Blowing bubbles forever - Or just till next season? The West Ham syndrome revisited. Paper presented at Academy of Marketing Conference, Aston, UK