Copycat branding in UK FMCG sectors: the extend of perceptual brand confusion and the factors wich impact upon it
(1999)
Presentation / Conference
Collis, R., & Tapp, A. (1999, July). Copycat branding in UK FMCG sectors: the extend of perceptual brand confusion and the factors wich impact upon it. Paper presented at Academy of Marketing conference, Stirling
All Outputs (27)
Considerations for U.K. football clubs intending to use the internet as a marketing tool (1999)
Presentation / Conference
Chadwick, S., Tapp, A., & Beech, J. (1999, June). Considerations for U.K. football clubs intending to use the internet as a marketing tool. Paper presented at 12th International Bled Electronic Commerce Conference, Bled, Slovenia
English Premier League football clubs: Have they seized their opportunities? (1999)
Presentation / Conference
Beech, J., Chadwick, S., & Tapp, A. (1999, June). English Premier League football clubs: Have they seized their opportunities?. Paper presented at Proceedings of the 1999 European Association of Sport Management Conference EASM, Thessaloniki, Greece
Market segmentation in football clubs: an empirical investigation (1999)
Presentation / Conference
Tapp, A., & Clowes, J. (1999, June). Market segmentation in football clubs: an empirical investigation. Paper presented at Proceedings of the European Association of Sport Management Conference EASM, Thessaloniki, Greece,
Collecting sports memorabilia: What are the implications for the marketing activities of football clubs? (1998)
Presentation / Conference
Tapp, A., Chadwick, S., & Beech, J. (1998, September). Collecting sports memorabilia: What are the implications for the marketing activities of football clubs?. Paper presented at European association of sports management conference, Madeira, Portugal
Relationship marketing for football clubs: A qualitative study of football supporters (1998)
Presentation / Conference
Tapp, A., & Clowes, J. (1998, September). Relationship marketing for football clubs: A qualitative study of football supporters. Paper presented at European association of sports management conference, Madeira, Portugal
A report of field trials of social marketing interventions for early detection of lung cancer in men
Presentation / Conference
Turton, P., Collins, K., & Tapp, A. A report of field trials of social marketing interventions for early detection of lung cancer in men. Poster presented at NCRI, Liverpool