A doctor's dilemma: Does direct to the consumer promotion of prescription drugs change marketing communication channels and doctor-patient relationships?
(2002)
Report
Hunt, L. M., Eagle, L., & Shergill, G. (2002). A doctor's dilemma: Does direct to the consumer promotion of prescription drugs change marketing communication channels and doctor-patient relationships?
Outputs (7)
Balancing marketing education and information technology: Matching needs or needing a better match? (2002)
Report
Eagle, L., Hunt, L. M., & Kitchen, P. J. (2002). Balancing marketing education and information technology: Matching needs or needing a better match?
The children-nutrition-marketing ethics conundrum: Identifying the issues (2002)
Report
Eagle, L., & De Bruin, A. (2002). The children-nutrition-marketing ethics conundrum: Identifying the issues
Practice nurses: Practically neglected in the DTC promotion of drugs debate (2002)
Report
Eagle, L., Chamberlain, K. C., & Zou, L. (2002). Practice nurses: Practically neglected in the DTC promotion of drugs debate
Enabling students to take a more pro-active role in the learning process (2002)
Report
Eagle, L., Chamberlain, K. C., & Zou, L. (2002). Enabling students to take a more pro-active role in the learning process
Direct to the consumer promotion of medication to retail pharmacists: A missing link in the debate (2002)
Report
Eagle, L., Chamberlain, K. C., & Zou, L. (2002). Direct to the consumer promotion of medication to retail pharmacists: A missing link in the debate
Marketing communications implications of children’s new electronic media use (2002)
Report
Eagle, L., & Chamberlain, K. C. (2002). Marketing communications implications of children’s new electronic media use