What factors determine e-satisfaction and consumer spending in e-commerce retailing?
(2017)
Journal Article
Nisar, T. M., & Prabhakar, G. P. (2017). What factors determine e-satisfaction and consumer spending in e-commerce retailing?. Journal of Retailing and Consumer Services, 39, 135-144. https://doi.org/10.1016/j.jretconser.2017.07.010
© 2017 Elsevier Ltd Evidently, the Internet has resulted in a fundamental shift in retailing practice, creating a shift in both consumer and business behavior, which has been compared to that of the Industrial Revolution. The purpose of this paper is... Read More about What factors determine e-satisfaction and consumer spending in e-commerce retailing?.