Future marketers: Future curriculum: Future shock?
(2002)
Presentation / Conference
Evans, M., Nancarrow, C., Tapp, A., & Stone, M. (2002, July). Future marketers: Future curriculum: Future shock?. Paper presented at Academy of Marketing Conference, Nottingham, UK
All Outputs (3)
The changing face of marketing academia: what can we learn from commercial market research? (2002)
Presentation / Conference
Tapp, A. (2002, July). The changing face of marketing academia: what can we learn from commercial market research?. Paper presented at Academy of Marketing Conference, Nottingham, London
New marketing, new marketers? (2002)
Presentation / Conference
Tapp, A., Stone, M., Nancarrow, C., & Evans, M. (2002, May). New marketing, new marketers?. Paper presented at EMAC Conference, Portugal