Absorptive capacity in the Brazilian cosmetics industry
(2015)
Presentation / Conference
Celadon, K. L., & Sbragia, R. (2015, November). Absorptive capacity in the Brazilian cosmetics industry. Paper presented at The 9th International Management Conference, Bucharest, Romenia
There is currently a growing interest in two concepts and practices related to open innovation and absorptive capacity, in particular with regard to the role played by individuals. This requires a deeper understanding of these concepts because the fu... Read More about Absorptive capacity in the Brazilian cosmetics industry.