All Outputs (6)

The use of social marketing to influence the development of problem gambling in the UK: Implications for public health (2009)
Journal Article
Powell, J., & Tapp, A. (2009). The use of social marketing to influence the development of problem gambling in the UK: Implications for public health. International Journal of Mental Health and Addiction, 7(1), 3-11. https://doi.org/10.1007/s11469-008-9189-6

In this paper the authors present and debate the theoretical case for the use of social marketing to help reduce problem gambling in the public health context of the UK. Is triangulated between the key theories and principles of social marketing, the... Read More about The use of social marketing to influence the development of problem gambling in the UK: Implications for public health.

The use of social marketing to reduce problem gambling: The implications for public health (2008)
Presentation / Conference
Powell, J., & Tapp, A. (2008, June). The use of social marketing to reduce problem gambling: The implications for public health. Paper presented at Addressing Problem Gambling Conference, Auckland, New Zealand

The use of social marketing to reduce problem gambling in Britain the implications for public health (2008)
Presentation / Conference
Tapp, A., & Powell, J. (2008, February). The use of social marketing to reduce problem gambling in Britain the implications for public health. Paper presented at International Gambling Conference 2008, Auckland, New Zealand

Social marketing in action: Geodemographics, alcoholic liver disease and heavy episodic drinking in Great Britain (2007)
Journal Article
Powell, J., Tapp, A., & Sparkes, E. (2007). Social marketing in action: Geodemographics, alcoholic liver disease and heavy episodic drinking in Great Britain. International Journal of Nonprofit and Voluntary Sector Marketing, 12(3), 177-187. https://doi.org/10.1002/nvsm.309

Primary care professionals and social marketing of health in neighbourhoods: A case study approach to identify, target and communicate with ‘at risk’ populations (2007)
Journal Article
Powell, J., Tapp, A., Orme, J., & Farr, M. (2007). Primary care professionals and social marketing of health in neighbourhoods: A case study approach to identify, target and communicate with ‘at risk’ populations. Primary Health Care Research and Development, 8(1), 22-35. https://doi.org/10.1017/S1463423607000047

Aim: In this article the authors illustrate using a case study approach how primary care professionals can use the combination of geodemographic data with hospital episode statistics (HES) to predict the location of people yat risk’ of diabetes melli... Read More about Primary care professionals and social marketing of health in neighbourhoods: A case study approach to identify, target and communicate with ‘at risk’ populations.

Social marketing in action: Geodemographics and heavy drinking (2005)
Presentation / Conference
Powell, J., & Tapp, A. (2005, July). Social marketing in action: Geodemographics and heavy drinking. Paper presented at Academy of Marketing Annual Conference 2005, University of Dublin, UK