Principles of Direct and Database Marketing (2nd edition)
(2001)
Book
Tapp, A. (2001). Principles of Direct and Database Marketing (2nd edition). UK: Prentice Hall
All Outputs (3)
The strategic value of direct marketing: Expanding its role within the company, Paper 2 (2001)
Journal Article
Tapp, A. (2001). The strategic value of direct marketing: Expanding its role within the company, Paper 2. Journal of Database Marketing and Customer Strategy Management, 9(2), 105-113. https://doi.org/10.1057/palgrave.jdm.3240065
The strategic value of direct marketing: What are we good at? Part 1 (2001)
Journal Article
Tapp, A. (2001). The strategic value of direct marketing: What are we good at? Part 1. Journal of Database Marketing and Customer Strategy Management, 9(1), 144-156. https://doi.org/10.1057/palgrave.jdm.3240053