Surf when you're winning; the use of web sites in football club marketing
(1999)
Presentation / Conference
Tapp, A., Chadwick, S., & Beech, J. (1999, July). Surf when you're winning; the use of web sites in football club marketing. Paper presented at Academy of marketing conference, Stirling, U.K
All Outputs (5)
Copycat branding in UK FMCG sectors: the extend of perceptual brand confusion and the factors wich impact upon it (1999)
Presentation / Conference
Collis, R., & Tapp, A. (1999, July). Copycat branding in UK FMCG sectors: the extend of perceptual brand confusion and the factors wich impact upon it. Paper presented at Academy of Marketing conference, Stirling
Considerations for U.K. football clubs intending to use the internet as a marketing tool (1999)
Presentation / Conference
Chadwick, S., Tapp, A., & Beech, J. (1999, June). Considerations for U.K. football clubs intending to use the internet as a marketing tool. Paper presented at 12th International Bled Electronic Commerce Conference, Bled, Slovenia
English Premier League football clubs: Have they seized their opportunities? (1999)
Presentation / Conference
Beech, J., Chadwick, S., & Tapp, A. (1999, June). English Premier League football clubs: Have they seized their opportunities?. Paper presented at Proceedings of the 1999 European Association of Sport Management Conference EASM, Thessaloniki, Greece
Market segmentation in football clubs: an empirical investigation (1999)
Presentation / Conference
Tapp, A., & Clowes, J. (1999, June). Market segmentation in football clubs: an empirical investigation. Paper presented at Proceedings of the European Association of Sport Management Conference EASM, Thessaloniki, Greece,