Subtle sophistry versus savvy strategy: A critical review of the potential efficacy of product placement regulations

Eagle, Lynne; Morey, Yvette; Dahl, Stephan; Verne, Julia

Subtle sophistry versus savvy strategy: A critical review of the potential efficacy of product placement regulations

Eagle, Lynne; Morey, Yvette; Dahl, Stephan; Verne, Julia

Authors

Lynne Eagle

Yvette Morey Yvette2.Morey@uwe.ac.uk
Associate Director - Student Academic Journey

Stephan Dahl

Julia Verne

Citation

Eagle, L., Morey, Y., Dahl, S., & Verne, J. (2011, June). Subtle sophistry versus savvy strategy: A critical review of the potential efficacy of product placement regulations. Paper presented at The 10th International Conference on Research in Advertising (ICORIA), Berlin, Germany

Presentation Conference Type	Conference Paper (unpublished)
Conference Name	The 10th International Conference on Research in Advertising (ICORIA)
Conference Location	Berlin, Germany
Start Date	Jun 24, 2011
End Date	Jun 25, 2011
Publication Date	Jan 1, 2011
Deposit Date	May 19, 2011
Publicly Available Date	May 1, 2016
Peer Reviewed	Peer Reviewed
Keywords	sophistry, strategy, product placement, regulation
Public URL	https://uwe-repository.worktribe.com/output/968121
Publisher URL	http://www.icoria.org/conference2011/