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Subtle sophistry versus savvy strategy: A critical review of the potential efficacy of product placement regulations

Eagle, Lynne; Morey, Yvette; Dahl, Stephan; Verne, Julia

Authors

Lynne Eagle lynne.eagle@uwe.ac.uk

Stephan Dahl

Julia Verne

Presentation Conference Type Conference Paper (unpublished)
Start Date Jun 24, 2011
Publication Date Jan 1, 2011
Peer Reviewed Peer Reviewed
Institution Citation Eagle, L., Morey, Y., Dahl, S., & Verne, J. (2011, June). Subtle sophistry versus savvy strategy: A critical review of the potential efficacy of product placement regulations. Paper presented at The 10th International Conference on Research in Advertising (ICORIA)
Keywords sophistry, strategy, product placement, regulation
Publisher URL http://www.icoria.org/conference2011/

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