The need for effective internal marketing to support external social marketing strategies
(2008)
Presentation / Conference
Bird, S., Eagle, L., Tapp, A., & Spotswood, F. (2008, September). The need for effective internal marketing to support external social marketing strategies. Paper presented at World Social Marketing Conference, Brighton, UK
Outputs (5)
A good theory – But does it work in practice? A critique of the transtheoretical model (2008)
Presentation / Conference
Eagle, L., Bird, S., Tapp, A., & Spotswood, F. (2008, September). A good theory – But does it work in practice? A critique of the transtheoretical model. Paper presented at World Social Marketing Conference, Brighton, UK
The social patterning of physical activity in Britain. Findings from qualitative research (2008)
Presentation / Conference
Spotswood, F. (2008, June). The social patterning of physical activity in Britain. Findings from qualitative research. Paper presented at National Social Marketing Conference, Oxford University, UK
Social marketing-based strategy for obesity interventions (2008)
Report
Tapp, A., Eagle, L., & Spotswood, F. (2008). Social marketing-based strategy for obesity interventionsTerms of reference for this project We were requested by Dr Julia Verne to provide a literature-based, judgement-based (i.e. no new primary research) draft social marketing strategy for addressing the rising rates of obesity within the South West... Read More about Social marketing-based strategy for obesity interventions.
"Lighting the touchpaper. How social marketing can help ignite Active Bristol”. Report for Active Bristol (2008)
Report
Tapp, A., Eagle, L., Bird, S., & Spotswood, F. (2008). "Lighting the touchpaper. How social marketing can help ignite Active Bristol”. Report for Active Bristol