Outputs (20)

Co-production and co-creation using self-service technology: the application of service dominant logic (2008)
Presentation / Conference
Hilton, T., & Hughes, T. (2008, December). Co-production and co-creation using self-service technology: the application of service dominant logic. Paper presented at The Otago Forum 2, Dunedin, New Zealand

Research on how customers engage in the co-creation processes envisaged by the Servicedominant logic paradigm is currently limited and even less work has been published on frameworks for organizations to manage the co-creation process. This conceptua... Read More about Co-production and co-creation using self-service technology: the application of service dominant logic.

Strategies for profitability with short contracts (2008)
Presentation / Conference
Parry, G., & Shayler, K. (2008, November). Strategies for profitability with short contracts. Paper presented at 10th annual ground handling international conference, Dublin, Ireland

The effectiveness of threat appeals in the advertising of counselling services (2008)
Presentation / Conference
Carruthers, J., Eccarius, J., Krisjanous, J., & Ashill, N. (2008, September). The effectiveness of threat appeals in the advertising of counselling services. Paper presented at World Social Marketing Conference, Brighton

The need for effective internal marketing to support external social marketing strategies (2008)
Presentation / Conference
Bird, S., Eagle, L., Tapp, A., & Spotswood, F. (2008, September). The need for effective internal marketing to support external social marketing strategies. Paper presented at World Social Marketing Conference, Brighton, UK

A good theory – But does it work in practice? A critique of the transtheoretical model (2008)
Presentation / Conference
Eagle, L., Bird, S., Tapp, A., & Spotswood, F. (2008, September). A good theory – But does it work in practice? A critique of the transtheoretical model. Paper presented at World Social Marketing Conference, Brighton, UK

We just don't want to frighten the horses (2008)
Presentation / Conference
Miller, J. (2008, September). We just don't want to frighten the horses. Paper presented at Annual conference of the British Society for Sports History, University of Brighton

Academic/practitioner engagement in management: knowledge transfer and knowledge exchange (2008)
Presentation / Conference
Hughes, T., Bence, D., Grisoni, L., O'Regan, N., & Wornham, D. (2008, September). Academic/practitioner engagement in management: knowledge transfer and knowledge exchange. Paper presented at British Academy of Management Conference, Harrogate, UK

Beyond the art or science debate (2008)
Presentation / Conference
Sargeant, A. (2008, September). Beyond the art or science debate. Presented at AFP Chicago Chapter, Chicago, USA

Are we asking the right questions? Closing the academic/practitioner gap in strategic management (2008)
Presentation / Conference
O'Regan, N., Hughes, T., & Wornham, D. (2008, August). Are we asking the right questions? Closing the academic/practitioner gap in strategic management. Paper presented at Academy of Management Conference, Anaheim, California

The effect of legal environment on innovation performance of external knowledge strategies (2008)
Presentation / Conference
Alexander, E. (2008, August). The effect of legal environment on innovation performance of external knowledge strategies. Paper presented at Sixty-Sixth Annual Meeting of the Academy of Management, Annaheim, California, USA

This study addresses how institutional differences across countries matter to firms by asking whether there is a best fit of collaborative strategy to improve firms’ innovation performance in a given institutional milieu: the legal institutional envi... Read More about The effect of legal environment on innovation performance of external knowledge strategies.