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Outputs (537)

Is the traditional agency model dead?
Presentation / Conference
Hughes, T., & Vafeas, M. Is the traditional agency model dead?. Presented at DMA Workshop, Bray Leino Yucca, Bristol, England

Presentation of research to Direct Marketing Association members.

Winning client commitment
Presentation / Conference
Hughes, T., & Vafeas, M. Winning client commitment. Presented at Design Business Association Meeting, Kingston Smith LLP, London, England

Presentation of research to Design Business Association members.

Getting the most out of your agency
Presentation / Conference
Hughes, T., & Vafeas, M. Getting the most out of your agency. Presented at Bristol Media and Business West Breakfast Meeting, V Shed, Bristol, England

Presentation and discussion of research to practitioners from Bristol Media and Business West.

Alternative pathways by which newcomer proactive behaviours enable resource acquisition and adjustment
Presentation / Conference
Chen, J., & Cooper-Thomas, H. Alternative pathways by which newcomer proactive behaviours enable resource acquisition and adjustment. Presented at EAWOP group meeting, Paris, France

This study investigated newcomer proactive behaviour across two cultural settings, one Western (UK) and one non-Western (China). A two-path research model was developed on the basis of conservation of resources (COR) theory (Hobfoll, 1989, 2001). Th... Read More about Alternative pathways by which newcomer proactive behaviours enable resource acquisition and adjustment.

Client—agency relationships: Winning client commitment
Presentation / Conference
Hughes, T., & Vafeas, M. Client—agency relationships: Winning client commitment. Presented at Bristol Media Workshop, Paintworks, Bristol, England

Presentation and workshop with Bristol Media practitioners

Delivering marketing magic: Marketing simulations in practice
Presentation / Conference
Beetles, A. Delivering marketing magic: Marketing simulations in practice. Paper presented at Academy of Marketing Conference: The Magic in Marketing, Limerick, Ireland

Examination of the marketplace shows that there are a variety of marketing simulations available. These simulations can be used to introduce students to marketing, facilitate the student’s ability to create a strategic marketing plan, or enable them... Read More about Delivering marketing magic: Marketing simulations in practice.

Pioneering business management education through an integrated curriculum programme design
Presentation / Conference
Beetles, A., & Rosier, E. Pioneering business management education through an integrated curriculum programme design. Paper presented at British Academy of Management Conference 2015, Portsmouth, England

Cardiff University seeks to provide a positive and enriching student experience supported through an effective and innovative education and student strategy. This ensures a strong emphasis on supporting students through the transition to independent... Read More about Pioneering business management education through an integrated curriculum programme design.

Does government stake influence cross-border deal completion? Evidence from Brazil
Presentation / Conference
Cai, Y., Van Veen, K., & Gubbi, S. Does government stake influence cross-border deal completion? Evidence from Brazil. Paper presented at 74th Annual Meeting of the Academy of Management, AOM 2014, Philadelphia, USA

In the context of developing economies, government as an important stakeholder plays a proactive role in strategic investment decisions made by firms. In this paper we investigate whether the equity stake held by government in the acquiring and the t... Read More about Does government stake influence cross-border deal completion? Evidence from Brazil.