Outputs (102)

Value and servitization; Creating complex deployed responsive services (2014)
Journal Article
Parry, G., & Tasker, P. (2014). Value and servitization; Creating complex deployed responsive services. Strategic Change, 23(5-6), 303-315. https://doi.org/10.1002/jsc.1978

This paper presents a value framework which captures how manufacturing engineering firms are transforming from product to complex service provision where the service is delivered within the customer’s dynamic environment and their ability to capture... Read More about Value and servitization; Creating complex deployed responsive services.

Servitization as a driver for organizational change (2014)
Journal Article
Vendrell-Herrero, F., Parry, G., Bustinza, O., & O'Regan, N. (2014). Servitization as a driver for organizational change. Strategic Change, 23(5-6), 279-285. https://doi.org/10.1002/jsc.1976

Servitization is the move towards selling traditional product to selling a wide range of product-service bundle combinations. This movement contributes to firm sustainability and profitability and hence the competitiveness of nations. Key points:... Read More about Servitization as a driver for organizational change.

Servitization - Complex engineering service availability: Is a paradigm shift in the business model and service enterprise required? (2013)
Journal Article
Barnett, N. J., Parry, G., Saad, M., Newnes, L., & Goh, Y. M. (2013). Servitization - Complex engineering service availability: Is a paradigm shift in the business model and service enterprise required?. Strategic Change, 22(3-4), 145-156. https://doi.org/10.1002/jsc.1929

Servitization is the move by firms to gain value from service associated with their products, which requires a strategic rather than incremental change in the provider firm.

Enterprise imaging: Representing complex multi-organizational service enterprises (2013)
Journal Article
Mills, J., Purchase, V. C., & Parry, G. (2013). Enterprise imaging: Representing complex multi-organizational service enterprises. International Journal of Operations and Production Management, 33(2), 159-180. https://doi.org/10.1108/01443571311295617

Purpose: The purpose of this paper is to present a visualization method developed as a result of an observed need to capture the organizational arrangements of a complex engineering service enterprise. The focal case study is between a public sector... Read More about Enterprise imaging: Representing complex multi-organizational service enterprises.

Automotive enterprise transformation: Build to order as a sustainable and innovative strategy for the automotive industry? (2013)
Journal Article
Parry, G., & Roehrich, J. (2013). Automotive enterprise transformation: Build to order as a sustainable and innovative strategy for the automotive industry?. Journal of Enterprise Transformation, 3(1), 33-52. https://doi.org/10.1080/19488289.2013.784223

© IIE, INCOSE. The global financial crisis has significantly impacted the automotive industry. The crisis has reduced the supply of credit to industry, exposed process inefficiencies, and reduced credit to consumers, which has reduced sales. Firms ar... Read More about Automotive enterprise transformation: Build to order as a sustainable and innovative strategy for the automotive industry?.

Understanding complex service systems through different lenses: An overview (2012)
Journal Article
Briscoe, G., Keränen, K., & Parry, G. (2012). Understanding complex service systems through different lenses: An overview. European Management Journal, 30(5), 418-426. https://doi.org/10.1016/j.emj.2012.06.004

The 2011 Grand Challenge in Service conference aimed to explore, analyse and evaluate complex service systems. A case scenario, improving the perception of safety in the London Borough of Sutton, provided a common context to link participant contribu... Read More about Understanding complex service systems through different lenses: An overview.

Servitisation and value co-production in the UK music industry (2012)
Presentation / Conference
Parry, G., Bustinza, O., & Vendrell-Herrero, F. (2012, July). Servitisation and value co-production in the UK music industry. Paper presented at 18th International Annual EurOMA Conference, Cambridge, UK

Purpose: To explore the impact of servitization on the music industry and seek lessons for other servitizing firms. Theoretical Background: Servitization describes the move by manufacturers to generate revenue through provision of service associa... Read More about Servitisation and value co-production in the UK music industry.

Transitioning from a goods-dominant to a service-dominant logic: Visualising the value proposition of Rolls-Royce (2012)
Journal Article
Ng, I., Parry, G., Smith, L., Maull, R., & Briscoe, G. (2012). Transitioning from a goods-dominant to a service-dominant logic: Visualising the value proposition of Rolls-Royce. Journal of Service Management, 23(3), 416-439. https://doi.org/10.1108/09564231211248480

Purpose: The purpose of this paper is to present a visualisation of the firm's offering from a service-dominant logic (S-DLogic) perspective. The case of Rolls-Royce is presented as an avenue through which to explore an alternative view of the firm's... Read More about Transitioning from a goods-dominant to a service-dominant logic: Visualising the value proposition of Rolls-Royce.

Going with the flow: A systems approach to how an academic health science centre creates value through collaboration (2012)
Journal Article
Ng, I., Parry, G., Davies, S., & Lim, W. M. (2012). Going with the flow: A systems approach to how an academic health science centre creates value through collaboration. Executive Briefing,

This briefing looks at the case of Cambridge University Health Partners, the management organisation of the Cambridge Academic Health Science Centre (AHSC). An AHSC is a partnership between one or more universities and healthcare providers focusing o... Read More about Going with the flow: A systems approach to how an academic health science centre creates value through collaboration.

Servitisation and value co-production in the UK music industry: An empirical study of Consumer Attitudes (2012)
Journal Article
Parry, G., Bustinza, O. F., & Vendrell-Herrero, F. (2012). Servitisation and value co-production in the UK music industry: An empirical study of Consumer Attitudes. International Journal of Production Economics, 135(1), 320-332. https://doi.org/10.1016/j.ijpe.2011.08.006

Since the rise of music on the internet the record industry has reported falling total sales revenues. This has occurred at a time when technology has radically increased choice, availability and the opportunity for the consumer to purchase music. To... Read More about Servitisation and value co-production in the UK music industry: An empirical study of Consumer Attitudes.