Outputs (102)

Link channels or how to enhance upstream-downstream relations in servitized contexts
Journal Article
Sanchez, B. O., Parry, G., Vendrell-Herrero, F., & Myrthianos, V. (2015). Link channels or how to enhance upstream-downstream relations in servitized contexts

By more closely engaging with their customer base firms create link channels which places the customer as the determinant in the process of understanding needs for value creation. To better understand the relevance and applicability of link channels,... Read More about Link channels or how to enhance upstream-downstream relations in servitized contexts.

Firm profitability during the servitization process in the music industry
Journal Article
Myrthianos, V., Vendrell-Herrero, F., Parry, G., & Bustinza, O. Firm profitability during the servitization process in the music industry. Strategic Change, 23(5-6), 317-328. https://doi.org/10.1002/jsc.1979

The music industry, as with other creative industries, has suffered a dramatic decrease in performance due to the digital disruption. While previous literature uses revenues as a proxy for performance, this paper uses profits, confirming the link... Read More about Firm profitability during the servitization process in the music industry.