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Link channels or how to enhance upstream-downstream relations in servitized contexts

Sanchez, Bustinza Oscar; Parry, Glenn; Vendrell-Herrero, Ferran; Myrthianos, Vasileios

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Authors

Bustinza Oscar Sanchez

Glenn Parry Glenn.Parry@uwe.ac.uk
Associate Lecturer - BAM

Ferran Vendrell-Herrero

Vasileios Myrthianos



Abstract

By more closely engaging with their customer base firms create link channels which places the customer as the determinant in the process of understanding needs for value creation. To better understand the relevance and applicability of link channels, it is illustrative to examine the example of the recorded music industry. The music industry, similar to the publishing and motion picture industries, has experimented in a process of digital servitization, in which the provision of IT-enabled services relies on digital components embedded in physical products. The process of digitalizing tangible goods is part of the process of implementing service business models

Citation

Sanchez, B. O., Parry, G., Vendrell-Herrero, F., & Myrthianos, V. (2015). Link channels or how to enhance upstream-downstream relations in servitized contexts

Journal Article Type Article
Publication Date Jan 1, 2015
Deposit Date Jun 24, 2015
Publicly Available Date Feb 12, 2016
Journal Dyna Management
Peer Reviewed Peer Reviewed
Keywords value chain, service dominant logic, customerization, channel linking, performance
Public URL https://uwe-repository.worktribe.com/output/844336

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Link channels or how to enhance upstream-downstream relations in servitized contexts v3 (2).pdf (197 Kb)
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