Gamification and entrepreneurial intentions: A theoretical and methodological approach
(2015)
Presentation / Conference
Ruizalba, J., Soares, A., Banoun, A., & Rodriguez-Molina, M. (2015, September). Gamification and entrepreneurial intentions: A theoretical and methodological approach. Paper presented at The International Gamification for Business Conference 2015 (IGBC15), Aston Business School, Aston University, Birmingham, England
Purpose: This study is part of an ongoing research project that aims at investigating the moderating role of gamification on entrepreneurial intentions. Design/methodology/approach: A quantitative research strategy has been designed suggesting the u... Read More about Gamification and entrepreneurial intentions: A theoretical and methodological approach.