Gamification and entrepreneurial intentions: A theoretical and methodological approach

Ruizalba, J.; Soares, A.; Banoun, A.; Rodriguez-Molina, M.

Abstract

Purpose: This study is part of an ongoing research project that aims at investigating the moderating role of gamification on entrepreneurial intentions.
Design/methodology/approach: A quantitative research strategy has been designed suggesting the use of online surveys. The data collection has already started. These surveys included a validated Entrepreneurial Intentions scale (based on Liñán and Chen, 2009; Liñán et al., 2011; Guerrero and Urbano, 2014; Ruizalba et al., 2015) used in this study to evaluate and compare the level of entrepreneurial intentions of students in a gamified and in a non‐gamified environment.
Findings: No findings can be described at the moment as this is part of an ongoing data collection. It is however expected that a difference is found between the 2 samples collected (that is, technologically gamified vs non‐gamified environments).
Originality/value: The contribution of this paper is, so far, theoretical and methodological focusing on the moderating role of gamified environments on entrepreneurial intentions

Citation

Ruizalba, J., Soares, A., Banoun, A., & Rodriguez-Molina, M. (2015, September). Gamification and entrepreneurial intentions: A theoretical and methodological approach. Paper presented at The International Gamification for Business Conference 2015 (IGBC15)

• Presentation Conference Type: Conference Paper (unpublished)
• Conference Name: The International Gamification for Business Conference 2015 (IGBC15)
• Start Date: Sep 21, 2015
• End Date: Sep 22, 2015
• Acceptance Date: Sep 21, 2015
• Publication Date: Sep 21, 2015
• Peer Reviewed: Peer Reviewed
• Additional Information: Title of Conference or Conference Proceedings : The International Gamification for Business Conference 2015 (IGBC15)