J. Ruizalba
Gamification and entrepreneurial intentions: A theoretical and methodological approach
Ruizalba, J.; Soares, A.; Banoun, A.; Rodriguez-Molina, M.
Authors
Anabela Da Silva Filipe Soares Anabela.Soares@uwe.ac.uk
Senior Lecturer in Strategic and Operations Management
A. Banoun
M. Rodriguez-Molina
Abstract
Purpose: This study is part of an ongoing research project that aims at investigating the moderating role of gamification on entrepreneurial intentions.
Design/methodology/approach: A quantitative research strategy has been designed suggesting the use of online surveys. The data collection has already started. These surveys included a validated Entrepreneurial Intentions scale (based on Liñán and Chen, 2009; Liñán et al., 2011; Guerrero and Urbano, 2014; Ruizalba et al., 2015) used in this study to evaluate and compare the level of entrepreneurial intentions of students in a gamified and in a non‐gamified environment.
Findings: No findings can be described at the moment as this is part of an ongoing data collection. It is however expected that a difference is found between the 2 samples collected (that is, technologically gamified vs non‐gamified environments).
Originality/value: The contribution of this paper is, so far, theoretical and methodological focusing on the moderating role of gamified environments on entrepreneurial intentions
Citation
Ruizalba, J., Soares, A., Banoun, A., & Rodriguez-Molina, M. (2015, September). Gamification and entrepreneurial intentions: A theoretical and methodological approach. Paper presented at The International Gamification for Business Conference 2015 (IGBC15)
Presentation Conference Type | Conference Paper (unpublished) |
---|---|
Conference Name | The International Gamification for Business Conference 2015 (IGBC15) |
Start Date | Sep 21, 2015 |
End Date | Sep 22, 2015 |
Acceptance Date | Sep 21, 2015 |
Publication Date | Sep 21, 2015 |
Peer Reviewed | Peer Reviewed |
Additional Information | Title of Conference or Conference Proceedings : The International Gamification for Business Conference 2015 (IGBC15) |
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