Skip to main content

Research Repository

See what's under the surface

Gamification and entrepreneurial intentions: A theoretical and methodological approach

Ruizalba, J.; Soares, A.; Banoun, A.; Rodriguez-Molina, M.

Authors

J. Ruizalba

A. Banoun

M. Rodriguez-Molina



Abstract

Purpose: This study is part of an ongoing research project that aims at investigating the moderating role of gamification on entrepreneurial intentions.
Design/methodology/approach: A quantitative research strategy has been designed suggesting the use of online surveys. The data collection has already started. These surveys included a validated Entrepreneurial Intentions scale (based on Liñán and Chen, 2009; Liñán et al., 2011; Guerrero and Urbano, 2014; Ruizalba et al., 2015) used in this study to evaluate and compare the level of entrepreneurial intentions of students in a gamified and in a non‐gamified environment.
Findings: No findings can be described at the moment as this is part of an ongoing data collection. It is however expected that a difference is found between the 2 samples collected (that is, technologically gamified vs non‐gamified environments).
Originality/value: The contribution of this paper is, so far, theoretical and methodological focusing on the moderating role of gamified environments on entrepreneurial intentions

Presentation Conference Type Conference Paper (unpublished)
Start Date Sep 21, 2015
Publication Date Sep 21, 2015
Peer Reviewed Peer Reviewed
Institution Citation Ruizalba, J., Soares, A., Banoun, A., & Rodriguez-Molina, M. (2015, September). Gamification and entrepreneurial intentions: A theoretical and methodological approach. Paper presented at The International Gamification for Business Conference 2015 (IGBC15)
Additional Information Title of Conference or Conference Proceedings : The International Gamification for Business Conference 2015 (IGBC15)