Skip to main content

Research Repository

Advanced Search

Branding in a digital world: Discussion based on an interview with Paul Geddes CEO of Direct Line Group (2018)
Journal Article
Hughes, T., & O'Regan, N. (2018). Branding in a digital world: Discussion based on an interview with Paul Geddes CEO of Direct Line Group. Marketing Review, 18(1), 41-53. https://doi.org/10.1362/146934718X15208754808199

In an interview, Paul Geddes, CEO of Direct Line outlines his thoughts on how branding has changed since he started his career in fast moving consumer goods, at Procter and Gamble. The purpose of the article is to present a leading practitioner’s vie... Read More about Branding in a digital world: Discussion based on an interview with Paul Geddes CEO of Direct Line Group.

Walking on the light side: Investigating the world of ghost tour operators and entrepreneurial marketing (2018)
Journal Article
Krisjanous, J., & Carruthers, J. (2018). Walking on the light side: Investigating the world of ghost tour operators and entrepreneurial marketing. Qualitative Market Research: An International Journal, 21(2), 232-252. https://doi.org/10.1108/QMR-12-2016-0123

© 2018, Emerald Publishing Limited. Purpose: Ghost tours are an important part of tourism in many towns and cities around the world. Described as light dark tourism, they are a mix of the macabre and entertainment. Ghost tours are usually small busin... Read More about Walking on the light side: Investigating the world of ghost tour operators and entrepreneurial marketing.

Academic research into marketing: Many publications, but little impact? (2018)
Journal Article
Hughes, T., Stone, M., Aravopoulou, E., Tiu Wright, L., & Machtynger, L. (2018). Academic research into marketing: Many publications, but little impact?. Cogent Business and Management, 5(1), 1-18. https://doi.org/10.1080/23311975.2018.1516108

© 2018, © 2018 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. This article reviews some issues associated with the way in which academic research into marketing is evaluated by UK educ... Read More about Academic research into marketing: Many publications, but little impact?.

Achieving wider impact in business and management: analysing the case studies from REF 2014 (2017)
Journal Article
Hughes, T., Webber, D., & O'Regan, N. (2019). Achieving wider impact in business and management: analysing the case studies from REF 2014. Studies in Higher Education, 44(4), 628-642. https://doi.org/10.1080/03075079.2017.1393059

© 2017, © 2017 Society for Research into Higher Education. Universities, across the globe, are increasingly judged on social and economic impact. An important initiative in the UK is the Research Excellence Framework (REF) 2014, which assessed the wi... Read More about Achieving wider impact in business and management: analysing the case studies from REF 2014.

The financial service industry and the 2008 financial crisis: How to restore lost trust (2017)
Presentation / Conference
Poole, A., & Yousafzai, S. (2017, September). The financial service industry and the 2008 financial crisis: How to restore lost trust. Paper presented at British Academy of Management Conference 2017, Warwick, England

Responding to calls for research into the drivers of environmental or system trust this study examines and identifies factors that foster consumer trust in the environment within which the UK financial services industry operates against the backgroun... Read More about The financial service industry and the 2008 financial crisis: How to restore lost trust.

System trust - and interplay between institutional theory and agency theory final submission (2017)
Presentation / Conference
Poole, A. (2017, September). System trust - and interplay between institutional theory and agency theory final submission. Paper presented at British Academy of Management, Warwick University, Warwick, England

This developmental paper addresses one of the key dilemmas of Agency Theory, specifically how does the principal in a relationship evaluate and assess that the agent in the relationship is conducting themselves in an appropriate manner and behaving i... Read More about System trust - and interplay between institutional theory and agency theory final submission.

Business-to-Business Marekting (2017)
Book
Brennan, R., Canning, L., & McDowell, R. (2017). Business-to-Business Marekting. London: Sage

Written from a European perspective, this comprehensive yet concise text covers both the theory and practice of global business-to-business (b2) marketing. New to the 4th edition: 'Scenario' boxes provide reflective decision-based scenarios for stu... Read More about Business-to-Business Marekting.

Coercive vs legitimate power: A paradox for consumer protection (2015)
Presentation / Conference
Poole, A. (2015, September). Coercive vs legitimate power: A paradox for consumer protection. Paper presented at British Academy of Management 2015: The Value of Pluralism in Advancing Management Research, Education and Practice, Portsmouth, England

This developmental paper identifies a potential paradox in consumer protection regulation based upon the employment by a regulator of ‘coercive power’ upon those that transgress consumer protection regulation. Whilst consumers have been shown to dra... Read More about Coercive vs legitimate power: A paradox for consumer protection.

The drivers of surrogate usage and selection criteria: The use of independent financial advisers by UK consumers (2015)
Presentation / Conference
Poole, A. (2015, September). The drivers of surrogate usage and selection criteria: The use of independent financial advisers by UK consumers. Paper presented at British Academy of Management 2015: The Value of Pluralism in Advancing Management Research, Education and Practice, Portsmouth, England

This exploratory qualitative study identifies and examines the drivers of surrogate usage and selection criteria in the context of the use of an Independent Financial Adviser (IFA) by a UK consumer. This study results in three main findings. First... Read More about The drivers of surrogate usage and selection criteria: The use of independent financial advisers by UK consumers.

From placement to academic meltdown. A qualitative study of student experience in the transition from third year placement back to fourth year academic study (2015)
Presentation / Conference
Pirie, T., & McNicholas, C. (2015, June). From placement to academic meltdown. A qualitative study of student experience in the transition from third year placement back to fourth year academic study. Paper presented at International Conference on Enhancement and Innovation in Higher Education, Glasgow, Scotland

Placements perform a valuable role in enhancing discipline-relevant skill sets, improving confidence and making students more employable. A declining trend in placement uptake may be due to problems experienced with the transition back into universit... Read More about From placement to academic meltdown. A qualitative study of student experience in the transition from third year placement back to fourth year academic study.

Institutional trust and the financial adviser (2014)
Presentation / Conference
Poole, A. (2014, September). Institutional trust and the financial adviser. Paper presented at British Academy of Management Conference 2014 Belfast, Belfast, Northern Ireland

This explorative qualitative study examines and identifies the components and structure of ‘institution based’ or ‘system’ trust in the context of the relationship between a UK consumer and their financial adviser against the background of the 2008 f... Read More about Institutional trust and the financial adviser.

Agencies and Clients – a very special relationship 1 (2014)
Presentation / Conference
Hughes, T., & Vafeas, M. (2014, July). Agencies and Clients – a very special relationship 1

Findings from Hughes and Vafeas first stage of research on marketing agencies and clients.

Olympic discourses and mediations: The Sun Newspaper and the London Olympic Bid Committee (2013)
Book Chapter
Mackay, C. (2013). Olympic discourses and mediations: The Sun Newspaper and the London Olympic Bid Committee. In P. Drummond (Ed.), The London Reader 1: Papers from the First Annual London Studies Conference in 2011. London: The London Symposium

Drawing on Michel Foucault's concept of discourse, this paper discusses how journalistic discourses and practices and those of the London Olympic Bid Committee worked in tandem to influence readers of the UK newspaper with the greatest readership to... Read More about Olympic discourses and mediations: The Sun Newspaper and the London Olympic Bid Committee.

Events and volunteerism (2013)
Book Chapter
McPherson, G., McGillivray, D., Mackay, C., & Murray, A. (2013). Events and volunteerism. In P. Robinson, R. Finkel, D. McGillivray, & G. McPherson (Eds.), Research Themes for Events (31-43). Oxfordshire: CABI

This chapter provides a review of literature relating to sports event volunteering. A case study of research on the volunteers that travelled to Delhi from Scotland to take part in a mass cast at the flag handover ceremony at the 2010 Commonwealth G... Read More about Events and volunteerism.

"Back the Bid": The London Olympic Bid Committee and the Sun newspaper (2012)
Journal Article
Mackay, C. (2012). "Back the Bid": The London Olympic Bid Committee and the Sun newspaper. Journal of Sport and Social Issues, 36(4), 410-421. https://doi.org/10.1177/0193723512455922

This article explores how the London Olympic Bid Committee (LOBC) sought to gain the popular support required for London's bid for the 2012 Olympic Games by attempting to influence the journalists of the U.K. newspaper with the greatest readership to... Read More about "Back the Bid": The London Olympic Bid Committee and the Sun newspaper.

Delhi Flag Handover Ceremony 2010 volunteer project (2011)
Report
McGillivray, D., McPherson, G., Mackay, C., & Murray, A. (2011). Delhi Flag Handover Ceremony 2010 volunteer project

The Delhi Flag Handover Ceremony (DFHC) was a project delivered by Glasgow Life on behalf of the Glasgow 2014 Organising Committee. The Handover Ceremony took place towards the end of the 2010 Commonwealth Games in Delhi and reflects the passing of r... Read More about Delhi Flag Handover Ceremony 2010 volunteer project.

Doing the doric: The institutionalization of regional language and culture in the north-east of Scotland (2001)
Journal Article
Knox, D. (2001). Doing the doric: The institutionalization of regional language and culture in the north-east of Scotland. Social and Cultural Geography, 2(3), 315-331. https://doi.org/10.1080/14649360120073888

The focus of this paper is on the practices and processes of joint action and knowledge, the performativity of language and the tracing of how particular items of rhetoric move, solidify and change. The paper illustrates the contingent factors that g... Read More about Doing the doric: The institutionalization of regional language and culture in the north-east of Scotland.