Servitisation and value co-production in the UK music industry
(2012)
Presentation / Conference
Parry, G., Bustinza, O., & Vendrell-Herrero, F. (2012, July). Servitisation and value co-production in the UK music industry. Paper presented at 18th International Annual EurOMA Conference, Cambridge, UK
Purpose: To explore the impact of servitization on the music industry and seek lessons for other servitizing firms. Theoretical Background: Servitization describes the move by manufacturers to generate revenue through provision of service associa... Read More about Servitisation and value co-production in the UK music industry.