Improving academic/practitioner engagement in marketing: what can we learn from other management disciplines?
(2009)
Presentation / Conference
Hughes, T., Grisoni, L., O'Regan, N., & Wornham, D. (2009, July). Improving academic/practitioner engagement in marketing: what can we learn from other management disciplines?. Paper presented at Academy of Marketing Conference, Leeds Metropolitan University, Leeds, UK
Outputs (2)
Let's talk: Getting business and academia to collaborate (2009)
Journal Article
Hughes, T., O'Regan, N., & Wornham, D. (2009). Let's talk: Getting business and academia to collaborate. Journal of Business Strategy, 30(5), 49-56. https://doi.org/10.1108/02756660910987617Purpose: Many academics have raised concerns about the growing divide between academia and practice. While more collaborative research has been called for there is a lack of research into the actual practice of academic/practitioner engagement. This... Read More about Let's talk: Getting business and academia to collaborate.