Improving academic/practitioner engagement in marketing: what can we learn from other management disciplines?
(2009)
Presentation / Conference
Hughes, T., Grisoni, L., O'Regan, N., & Wornham, D. (2009, July). Improving academic/practitioner engagement in marketing: what can we learn from other management disciplines?. Paper presented at Academy of Marketing Conference, Leeds Metropolitan University, Leeds, UK
Outputs (3)
Academic/practitioner engagement in management: knowledge transfer and knowledge exchange (2008)
Presentation / Conference
Hughes, T., Bence, D., Grisoni, L., O'Regan, N., & Wornham, D. (2008, September). Academic/practitioner engagement in management: knowledge transfer and knowledge exchange. Paper presented at British Academy of Management Conference, Harrogate, UK
Are we asking the right questions? Closing the academic/practitioner gap in strategic management (2008)
Presentation / Conference
O'Regan, N., Hughes, T., & Wornham, D. (2008, August). Are we asking the right questions? Closing the academic/practitioner gap in strategic management. Paper presented at Academy of Management Conference, Anaheim, California