Media, marketing and mass advertising: Managing patient expectations
(2015)
Journal Article
Paraskeva, N. (2015). Media, marketing and mass advertising: Managing patient expectations. Journal of Aesthetic Nursing, 4(5), 236-237. https://doi.org/10.12968/joan.2015.4.5.236
The mass media is a very powerful source of influence and plays a key role in promoting and defining cultural standards of beauty (Halliwell and Diedrichs, 2012). Research from the body image literature shows that repeated exposure to media messages... Read More about Media, marketing and mass advertising: Managing patient expectations.