All Outputs (2)

Resource integration (2012)
Journal Article
Woratschek, H., Peters, L. D., Kleinaltenkamp, M., Brodie, R. J., Frow, P., & Hughes, T. (2012). Resource integration. Marketing Theory, 12(2), 201-205. https://doi.org/10.1177/1470593111429512

We identify five themes relevant to gaining a clearer understanding of the role of social and economic factors in resource integration. The themes and the broad relationships between them are conceptualized in Figure 1. Here we identify actors who po... Read More about Resource integration.

The adaptation of product cost estimation techniques to estimate the cost of service (2012)
Journal Article
Huang, X., Newnes, L., & Parry, G. (2012). The adaptation of product cost estimation techniques to estimate the cost of service. International Journal of Computer Integrated Manufacturing, 25(4-5), 417-431. https://doi.org/10.1080/0951192X.2011.596281

This article presents an approach to ascertain whether product cost estimating techniques can be adapted for use in estimating the costs for providing a service. The research methodology adopted consists of a critique and analysis of the literature t... Read More about The adaptation of product cost estimation techniques to estimate the cost of service.