Resource integration
(2012)
Journal Article
Woratschek, H., Peters, L. D., Kleinaltenkamp, M., Brodie, R. J., Frow, P., & Hughes, T. (2012). Resource integration. Marketing Theory, 12(2), 201-205. https://doi.org/10.1177/1470593111429512
We identify five themes relevant to gaining a clearer understanding of the role of social and economic factors in resource integration. The themes and the broad relationships between them are conceptualized in Figure 1. Here we identify actors who po... Read More about Resource integration.