The relational determinants of nonprofit Web site fundraising effectiveness: An exploratory study
(2007)
Journal Article
Sargeant, A., West, D. C., & Jay, E. (2007). The relational determinants of nonprofit Web site fundraising effectiveness: An exploratory study. Nonprofit Management and Leadership, 18(2), 141-156. https://doi.org/10.1002/nml.178
In this article, we develop a framework for assessing the relational content of nonprofit Internet sites. We operationalize this as a series of eight relational constructs applicable to the context of Web site design and operation and explore the rel... Read More about The relational determinants of nonprofit Web site fundraising effectiveness: An exploratory study.