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Communicating corporate social responsibilities (CSR) in the digital media: Interactivity is key (2017)
Book Chapter
Chen, Z., & Hang, H. (2017). Communicating corporate social responsibilities (CSR) in the digital media: Interactivity is key. In A. Lindgreen, J. Vanhamme, R. Watkins, & F. Maon (Eds.), Communicating Corporate Social Responsibility in the Digital Era (116-130). London: Routledge. https://doi.org/10.4324/9781315577234

This chapter reviews existing conceptualisations of interactivity in marketing, information system and media studies, proposing it is a multidimensional construct. It provides a thematic review of corporate social responsibility (CSR) communication i... Read More about Communicating corporate social responsibilities (CSR) in the digital media: Interactivity is key.

The insurance case of corporate social responsibility (CSR): Is ambivalence the key?” (empirical paper) (2017)
Presentation / Conference
Chen, Z., Hang, H., Pavelin, S., & Porter, L. (2017, August). The insurance case of corporate social responsibility (CSR): Is ambivalence the key?” (empirical paper). Paper presented at Centre for social and environmental accounting research, St. Andrews, Scotland

The Insurance Case of Corporate Social Responsibility (CSR): Is Ambivalence the Key?” (empirical paper)

The insurance case of corporate social responsibility (CSR): Is ambivalence the key (2017)
Presentation / Conference
Chen, Z., Pavelin, S., Porter, L., & Hang, H. (2017, June). The insurance case of corporate social responsibility (CSR): Is ambivalence the key. Paper presented at International Association for Business and Society annual conference, Amsterdam, Netherlands

Ambivalence is the underlying mechanism in the CSR insurance case