Communicating corporate social responsibilities (CSR) in the digital media: Interactivity is key
(2017)
Book Chapter
Chen, Z., & Hang, H. (2017). Communicating corporate social responsibilities (CSR) in the digital media: Interactivity is key. In A. Lindgreen, J. Vanhamme, R. Watkins, & F. Maon (Eds.), Communicating Corporate Social Responsibility in the Digital Era (116-130). London: Routledge. https://doi.org/10.4324/9781315577234
This chapter reviews existing conceptualisations of interactivity in marketing, information system and media studies, proposing it is a multidimensional construct. It provides a thematic review of corporate social responsibility (CSR) communication i... Read More about Communicating corporate social responsibilities (CSR) in the digital media: Interactivity is key.