Subtle sophistry versus savvy strategy: A critical review of the potential efficacy of product placement regulations
(2011)
Presentation / Conference
Eagle, L., Morey, Y., Dahl, S., & Verne, J. (2011, June). Subtle sophistry versus savvy strategy: A critical review of the potential efficacy of product placement regulations. Paper presented at The 10th International Conference on Research in Advertising (ICORIA), Berlin, Germany