Service co-creation and value realisation
(2012)
Journal Article
Hilton, T., Hughes, T., & Chalcraft, D. (2012). Service co-creation and value realisation. Journal of Marketing Management, 28(13-14), 1504-1519. https://doi.org/10.1080/0267257X.2012.736874
The notion of value co-creation is central to the discourse of Service-Dominant Logic (S-D logic) yet there remains little agreement among academics seeking to explain or research the value co-creation process. We distinguish service co-creation from... Read More about Service co-creation and value realisation.