Executive Forum: The disappearing saver - some ways forward in this difficult market
(1994)
Journal Article
Hughes, T. J., & Hughes, T. (1994). Executive Forum: The disappearing saver - some ways forward in this difficult market. International Journal of Bank Marketing, 12(8), 4-11. https://doi.org/10.1108/02652329410068994
It would be foolhardy for the building society industry to ignore the changing needs of the saver. © 1994 MCB University Press Limited.