All Outputs (80)

Knowledge exchange and the opportunities for Marketing Intelligence & Planning (2008)
Journal Article

Purpose The purpose of this paper is to put forward some ideas on how Marketing Intelligence & Planning (MIP) might further pursue its crossover mission in the future. Design/methodology/approach The paper is a viewpoint contribution based on the aut... Read More about Knowledge exchange and the opportunities for Marketing Intelligence & Planning.

Why "soft science" is the key to regaining leadership in marketing knowledge (2008)
Journal Article

Purpose - The purpose of this paper is to highlight what the authors regard as serious problems with the continuing dominance of a "hard science" view of what constitutes "top quality" research, and to present evidence that a "softer" approach will y... Read More about Why "soft science" is the key to regaining leadership in marketing knowledge.

Achieving effective academic/practitioner knowledge exchange in marketing (2008)
Journal Article

Marketing management research and teaching has been criticised for some time as being divorced from practice. However, there has been little research into the nature of knowledge exchange between academics and practitioners in the marketing field. In... Read More about Achieving effective academic/practitioner knowledge exchange in marketing.

Regaining a seat at the table: Marketing management and the e-service opportunity (2007)
Journal Article

Purpose - The study outlined in this paper seeks to deepen one's understanding of the theoretical and practical implications for marketing management where an internet component has been added to the business. Design/methodology/approach - Cases were... Read More about Regaining a seat at the table: Marketing management and the e-service opportunity.

How to bridge the gap: Improving academic/practitioner knowledge exchange (2007)
Presentation / Conference Contribution

Degrees of separation: Technological interactivity and account management (2007)
Journal Article

Purpose - There has been an increasing application of remote technology to customer service. This research, from business-to-business financial services, seeks to gain insight and understanding into how the supplier/customer relationship and account... Read More about Degrees of separation: Technological interactivity and account management.

Does the marketing curriculum reflect the importance of services marketing to practitioners? (2007)
Journal Article

Given the growth of the service sector and the increased importance of service marketing thinking for practitioners we are interested in learning how far this development is reflected within the marketing curriculum delivered within UK universities.... Read More about Does the marketing curriculum reflect the importance of services marketing to practitioners?.

Harvard Business Review says our elite research is irrelevant: Why 'soft science' is the key to regaining leadership in marketing knowledge (2006)
Presentation / Conference Contribution

Routes to better knowledge transfer in marketing management (2006)
Presentation / Conference Contribution

Why soft science is the key to regaining leadership in marketing knowledge (2006)
Presentation / Conference Contribution

New channels/old channels: Customer management and multi-channels (2006)
Journal Article

Purpose - This paper seeks to concern itself with the implications for the management of customer relationships of pursuing a multi-channel approach. Design/methodology/approach - The case study method is used in analysing the situation of four organ... Read More about New channels/old channels: Customer management and multi-channels.

Services marketing curriculum development: mainstream or specialist study (2005)
Presentation / Conference Contribution

Key account management in financial services (2005)
Book

The teaching of services marketing (2004)
Presentation / Conference Contribution

Managing customers in financial services: The role of the marketing function in e-commerce (2004)
Presentation / Conference Contribution

New technology and the changing role of marketing (2004)
Journal Article

Marketing practice is increasingly being affected by new technologies, creating opportunities and threats for marketing practitioners. Much of the literature has concentrated on effects external to the firm such as the Internet's impact on market str... Read More about New technology and the changing role of marketing.

Key account management in financial services: an outline research agenda (2004)
Journal Article

The forces of deregulation and technological development have created a highly competitive environment in financial services. Despite the quest for business-to-business service efficiency, most financial services companies know that they must not los... Read More about Key account management in financial services: an outline research agenda.

Marketing challenges in E-banking: Standalone or integrated? (2003)
Journal Article

CRM masterclasses: lessons from the frontline (2003)
Presentation / Conference Contribution

Marketing principles in the application of e-commerce (2002)
Journal Article

E-commerce has been much hyped as a potentially transformational force in many industries, and financial services is an industry where its impact is expected to be particularly strong. In this qualitative research four case studies have been develope... Read More about Marketing principles in the application of e-commerce.