Peter Cheverton
Key account management in financial services
Cheverton, Peter; Hughes, Tim; Foss, Bryan; Stone, Merlin
Citation
Cheverton, P., Hughes, T., Foss, B., & Stone, M. (2005). Key account management in financial services. Kogan Page
| Book Type | Authored Book |
|---|---|
| Publication Date | Jan 1, 2005 |
| Peer Reviewed | Not Peer Reviewed |
| ISBN | 9780749450694 |
| Keywords | key account management, financial services |
| Publisher URL | http://www.koganpage.com/products/key-account-management-in-financial-services/MarketingandSales/M/Sales/M003/1002370/9780749450694/ |
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