The strategic planning process: A navigational tool for competitive advantage
(2005)
Journal Article
O'Regan, N., & Ghobadian, A. (2005). The strategic planning process: A navigational tool for competitive advantage. International Journal of Process Management and Benchmarking, 1(1), 63-81. https://doi.org/10.1504/IJPMB.2005.006112
In today's turbulent environment, managers increasingly need reliable navigational tools to achieve competitive advantage. Many academics and practitioners consider strategic planning to be such a tool. This view is supported by empirical evidence th... Read More about The strategic planning process: A navigational tool for competitive advantage.