Nicholas O'Regan
The strategic planning process: A navigational tool for competitive advantage
O'Regan, Nicholas; Ghobadian, Abby
Authors
Abby Ghobadian
Abstract
In today's turbulent environment, managers increasingly need reliable navigational tools to achieve competitive advantage. Many academics and practitioners consider strategic planning to be such a tool. This view is supported by empirical evidence that shows a close correlation between well-developed strategic plans and superior performance. However, to-date there is no consensus on what 'strategic planning' is and what its main characteristics are? This has resulted in a degree of confusion leading to some doubts on the value of the strategic planning process. This paper identifies the key factors and sub-factors in the strategic planning process. Copyright © 2005 Inderscience Enterprises Ltd.
Journal Article Type | Article |
---|---|
Publication Date | Dec 1, 2005 |
Journal | International Journal of Process Management and Benchmarking |
Print ISSN | 1460-6739 |
Electronic ISSN | 1741-816X |
Publisher | Inderscience |
Peer Reviewed | Peer Reviewed |
Volume | 1 |
Issue | 1 |
Pages | 63-81 |
DOI | https://doi.org/10.1504/IJPMB.2005.006112 |
Keywords | strategic planning, competitive advantage, management tools, decision making |
Public URL | https://uwe-repository.worktribe.com/output/1055651 |
Publisher URL | http://dx.doi.org/10.1504/IJPMB.2005.006112 |
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