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The strategic planning process: A navigational tool for competitive advantage

O'Regan, Nicholas; Ghobadian, Abby


Nicholas O'Regan

Abby Ghobadian


In today's turbulent environment, managers increasingly need reliable navigational tools to achieve competitive advantage. Many academics and practitioners consider strategic planning to be such a tool. This view is supported by empirical evidence that shows a close correlation between well-developed strategic plans and superior performance. However, to-date there is no consensus on what 'strategic planning' is and what its main characteristics are? This has resulted in a degree of confusion leading to some doubts on the value of the strategic planning process. This paper identifies the key factors and sub-factors in the strategic planning process. Copyright © 2005 Inderscience Enterprises Ltd.

Journal Article Type Article
Publication Date Dec 1, 2005
Journal International Journal of Process Management and Benchmarking
Print ISSN 1460-6739
Electronic ISSN 1741-816X
Publisher Inderscience
Peer Reviewed Peer Reviewed
Volume 1
Issue 1
Pages 63-81
Keywords strategic planning, competitive advantage, management tools, decision making
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