Does innovation lead to firm growth through endogenous marketing expenditure for SMEs in Ho Chi Minh City (Vietnam)?
(2021)
Journal Article
Thy, N. G., Duong, L., Khoa, H. D., & Binh, T. V. (in press). Does innovation lead to firm growth through endogenous marketing expenditure for SMEs in Ho Chi Minh City (Vietnam)?. International Journal of Entrepreneurship and Small Business,
This paper investigates how Vietnamese SMEs’ innovation relates to its performance through impacts of endogenous covariates, such as marketing expenditure. The paper employed extended regression models. Data used is based on the survey of GSO conduct... Read More about Does innovation lead to firm growth through endogenous marketing expenditure for SMEs in Ho Chi Minh City (Vietnam)?.