The Artisan Brand: Entrepreneurship and Marketing in Contemporary Craft Economies
(2022)
Book
Mulholland, J., Ricci, A., & Massi, M. (Eds.). (2022). The Artisan Brand: Entrepreneurship and Marketing in Contemporary Craft Economies. Cheltenham: Edward Elgar Publishing
Investigating the changing forms and dynamics of the artisanal and craft sector, this timely book considers the opportunities, challenges and uncertainties associated with artisanal businesses in new economic times. An international range of case stu... Read More about The Artisan Brand: Entrepreneurship and Marketing in Contemporary Craft Economies.