The Artisan Brand: Entrepreneurship and Marketing in Contemporary Craft Economies

Abstract

Investigating the changing forms and dynamics of the artisanal and craft sector, this timely book considers the opportunities, challenges and uncertainties associated with artisanal businesses in new economic times. An international range of case studies is used to demonstrate that the sector must harness the transformational opportunities of technological innovation to ensure future viability and vitality.

Citation

Mulholland, J., Ricci, A., & Massi, M. (Eds.). (2022). The Artisan Brand: Entrepreneurship and Marketing in Contemporary Craft Economies. Cheltenham: Edward Elgar Publishing

• Book Type: Edited Book
• Acceptance Date: Mar 8, 2022
• Online Publication Date: Oct 3, 2022
• Publication Date: Oct 10, 2022
• Deposit Date: Apr 27, 2022
• Publisher: Edward Elgar Publishing
• Series Title: New Horizons in Marketing series
• ISBN: 9781839106125
• Keywords: Artisan, Craft, Marketing, Entrepreneurship
• Public URL: https://uwe-repository.worktribe.com/output/9378511
• Publisher URL: https://www.e-elgar.com/shop/gbp/the-artisan-brand-9781839106125.html