Jon Mulholland Jon.Mulholland@uwe.ac.uk
Editor
The Artisan Brand: Entrepreneurship and Marketing in Contemporary Craft Economies
Contributors
Alessandra Ricci
Editor
Marta Massi
Editor
Abstract
Investigating the changing forms and dynamics of the artisanal and craft sector, this timely book considers the opportunities, challenges and uncertainties associated with artisanal businesses in new economic times. An international range of case studies is used to demonstrate that the sector must harness the transformational opportunities of technological innovation to ensure future viability and vitality.
| Book Type | Edited Book |
|---|---|
| Online Publication Date | Oct 3, 2022 |
| Publication Date | Oct 10, 2022 |
| Deposit Date | Apr 27, 2022 |
| Publisher | Edward Elgar Publishing |
| Series Title | New Horizons in Marketing series |
| ISBN | 9781839106125 |
| Keywords | Artisan, Craft, Marketing, Entrepreneurship |
| Public URL | https://uwe-repository.worktribe.com/output/9378511 |
| Publisher URL | https://www.e-elgar.com/shop/gbp/the-artisan-brand-9781839106125.html |
| Contract Date | Mar 8, 2022 |
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