The rhetoric of synergy in a global corporation: Visual and oral narratives of mimesis and similarity
(2012)
Journal Article
Gaggiotti, H. (2012). The rhetoric of synergy in a global corporation: Visual and oral narratives of mimesis and similarity. Journal of Organizational Change Management, 25(2), 265-282. https://doi.org/10.1108/09534811211213946
Purpose: The purpose of this paper is to expand understanding about the rhetoric of synergy and how it is manifested in a global corporation, Tubworld (name changed), during a period of mergers and acquisitions. Design/methodology/approach: The metho... Read More about The rhetoric of synergy in a global corporation: Visual and oral narratives of mimesis and similarity.