Recovering revenue through customerization and service channel linking
(2015)
Journal Article
Sanchez, B. O., Parry, G., Vendrell-Herrero, F., & Myrthianos, V. (2015). Recovering revenue through customerization and service channel linking. https://doi.org/10.6036/MN7570
This article aims to contribute to understanding on how to recover value chain and firm revenues through innovative service channel linking and value co-creation. The work examines how creative industry firms integrate customers as they add digital s... Read More about Recovering revenue through customerization and service channel linking.