Lose the fags: Community social marketing
(2011)
Book Chapter
Spotswood, F. (2011). Lose the fags: Community social marketing. In J. French, L. Reynolds, & R. Merritt (Eds.), Social Marketing Casebook. London: SAGE
This case study describes in detail the Lose the Fags social marketing intervention which was managed by Fiona Spotswood (National Social Marketing Centre, now Bristol Social Marketing Centre) and Sarah Clarke (Stockport PCT) as part of the NSMC's Na... Read More about Lose the fags: Community social marketing.