All Outputs (3)

Assessing the impact of gamification on students’ engagement and motivation (2016)
Presentation / Conference
Ruizalba, J., Soares, A., & Nato, J. (2016, July). Assessing the impact of gamification on students’ engagement and motivation. Presented at 8th annual International Conference on Education and New Learning Technologies (EDULEARN16), Barcelona, Spain

Gamification is gaining momentum in Higher Education (HE) as scholars begin to enquire what they can learn from game experiences to improve students’ engagement and motivation (Niman, 2014). Gamification does not mean using games, instead it refers t... Read More about Assessing the impact of gamification on students’ engagement and motivation.

Servitization and co-creation: Customers’ Perspective (2016)
Presentation / Conference
Ruizalba, J., Soares, A., Rodriguez-Molina, M., & Frías, D. (2016, June). Servitization and co-creation: Customers’ Perspective. Presented at 2016 Center for Business & Industrial Marketing (CBIM) Academic Workshop: Extending Value Through Product, Service and Platform Innovations, The Faculty of Economics and Business, University of the Basque Country – UPV/EHU, Bilbao, Spain

This research aims at investigating the moderating role of co-creation in the implementation of servitization strategies (in a B2B context) in the pharmaceutical industry from the perspective of customers (that is the servitized firms). Servitizati... Read More about Servitization and co-creation: Customers’ Perspective.

Gamification in higher education: An experiment to assess student’s engagement and motivation (2016)
Presentation / Conference
Ruizalba, J., Soares, A., & Nato, J. (2016, June). Gamification in higher education: An experiment to assess student’s engagement and motivation. Presented at UWL Learning and Teaching Conference 2016, University of West London, London, England

Gamification in higher education: an experiment to assess students’ engagement and motivation.