All Outputs (1)

The moderating effect of supply chain collaboration on servitization (2023)
Journal Article
Ruiz-Alba, J., Soares, A., & Rodríguez-Molina, M. (2024). The moderating effect of supply chain collaboration on servitization. Journal of Business and Industrial Marketing, 39(4), 822-831. https://doi.org/10.1108/JBIM-07-2022-0335

Purpose: Supply chain collaboration (SCC) is an important element that contributes to enhanced performance. Nonetheless, there is still a need to understand its role in servitization implementation and outcomes. This study aims to address this gap by... Read More about The moderating effect of supply chain collaboration on servitization.